Albeit, it is not free, but it ranks much higher in search engines and has a more premium appeal due to the quality of content and the writers it hosts. Snapchat was responsible for popularizing the stories format when it launched.
A snap you share to your stories is viewable for 24 hours. Currently with 8. Snapchat also offers you powerful advertising tools which can help you drive sales, get leads or reach a wider audience.
All you need is a Snapchat Ad Account. This tutorial can help you get started on your first Snapchat ad. In just a few years, TikTok has established itself as one of the biggest social media platforms that hosts over 1 billion monthly active users. TikTok is versatile, authentic, appeals to local audiences and is short and concise. Plus, cashing in on the latest trends is a good way to improve visibility on the platform. This is a great chance for small businesses to leverage the platform and create a fanbase.
You could create a catchy video in minutes using s of free templates to get started on TikTok. Discussion forums are one of the earliest types of social media.
You will not find brand pages here like you do on other types of social media. You create individual accounts with basic information. You can also opt for paid ads on these platforms. But, it does get a little tricky for brands as promotional content can get downvoted. Subreddits are communities generally dedicated to a single topic, issue or query.
As an active contributor in these communities, you will earn Karma Points when you comment, share links and get downvoted or upvoted. Karma Points are like scorecards for Redditors.
As a business, you can observe the conversations around your brand by searching for topics or subreddits that suit your marketing goals. You can also contribute to subreddits by leaving honest comments about your service, starting your own discussion threads and finding suitable subreddits to post your content.
You can use Quora to build your brand image. The trick here is to follow Topics that are related to your business. You can type clothing in the search bar and choose to follow any topic you relate to. You can even filter it out by type question, answer, post, profile, topic , by author and time. You need to be careful about not sounding too promotional or else you will get downvoted.
Since there are no brand profiles on Quora, you will have to get your employees or preferably someone in the top management or an industry expert to answer the questions you pick. The answers can be followed up with a CTA to direct them to your website. Give out as much information as possible without any fluff to get your answers upvoted. More upvotes means more visibility. These types of social media networks help you discover, save and share content and can easily become your go-to channels for ideas, news, hot topics and trends.
A Pin could contain an image, a video, an infographic or could link back to a source. You can create a collection of Pins or Repins, from another source, on a specific Board, which essentially functions as a category of items or ideas.
Boards help you organize your pins and as a business, it makes it easier to help your audience find what they are looking for. Each piece of their visual content links back to their website. Founded in , around the same time as Pinterest, Flipboard is a content curation website that allows you to pick topics that interest you, ranging from news, entertainment, tech, design, etc. You can have multiple magazines for each of your interests. The editorial team also curates special magazines with the latest news and trends with publishers from the Guardian, BBC, The Telegraph, Forbes, etc.
As a platform that is driven by news, information sharing and hot topics, it is a little less about visual appeal, unlike Pinterest. By creating and curating content that is current and relevant to your industry, you can establish yourself as an expert and drive more traffic to your website by sharing links. They have flipped stories into 11 Magazines across different topics. The key is to remain consistent.
These types of social media networks help you find and share reviews on products, services, food, travel and stay, etc. People often check reviews to avoid an unpleasant experience. Positive reviews can undoubtedly influence sales and are extremely vital for your business. Reviews, good or bad, help you identify what is working and what is not, and make necessary improvements. They give you a chance to solve issues and establish yourself as a reliable brand.
ProTip : Assign a team to monitor review networks relevant to your business and respond to queries or complaints within 24 hours. Quick resolutions and the ability to turn a negative experience into a positive one can turn a disgruntled customer into a fan. Remember when malls were a thing? Now, with everything available online, social shopping networks like Etsy and Faveable take the experience of e-commerce a step further by combining product sales with consumer recommendations.
These types of social media networks focus on creating a community of individuals who share similar interests, opinions and influence each other's purchasing decisions. Faveable takes an editorial approach to social shopping. Instead of presenting the consumer with just a product, Faveable makes shopping easy by employing experts who independently research products by thoroughly testing them.
Once tested, the products are reviewed in articles and presented with a link where you can buy them. The products you sell are reviewed by people who purchase them.
Helpful reviews are often upvoted and we already know the impact of positive reviews. The key to succeeding on Etsy and Fancy is to ensure good branding. This does not only involve your logo but how you shoot your products and how descriptive your content is. A great example of this is Adweek, which hosts a weekly chat for digital marketers called AdweekChat. There are also communities built around industry-specific hashtags on Twitter, like MarketingTwitter and FreelanceTwitter.
Used for: Creating communities, with the possibility of requiring registration or other screening measures for new members. As the group admin, your business has the right to set rules about things like self-promotion. Many groups especially on Facebook require members to answer a few questions before joining to screen out spammers, but you can also use these fields to ask members to opt-in to your email marketing list.
A great example is the Instant Pot Facebook Group , started by the brand in and has grown to over 3 million members who love sharing recipes and product tips.
Source: Facebook. Used for: Searching for information and finding inspiration for anything from cooking to travel to decorating to shopping and more. How your business can use them: Curate visuals and inspire your target audience with content tailored to their preferences, and weave in your own products where relevant. Inspirational social media platforms like Pinterest and YouTube are well-optimized for search, which means your posts should include keywords, hashtags, and images that align with what your audience usually searches for.
Source: Hungry Passport on YouTube. Some are pretty much mandatory for any business, while others only make sense if they align with your specific niches or use cases. Easily manage all your social media profiles using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your followers, monitor relevant conversations, measure results, manage your ads, and much more.
Get Started. Which social media apps do you need to know about in ? Here's a list of the top sites in terms of size and value. Everything you need to know about using Instagram for business — from setting up your account to creating a winning strategy.
Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them. Create a strong plan for your business in 9 simple steps. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. Skip to content Find out how you can use different types of social media platforms and formats to reach your digital marketing goals. Table of Contents.
Instagram tends to have a bigger following in urban areas, meaning companies that focus on fashion or digital tech will usually do better than companies focused on agriculture or home-building. A social media agency can help you with this challenge, and help you make the most of this social media site for businesses.
That can include everything from a scarf to an infographic, which means practically any company can find at least part of their niche on this social network.
It has several hundred million users every month, and some of them are bound to be interested in what you have to offer. In terms of professionalism, no social network can beat LinkedIn.
Because of that, its users tend to respond better to B2B content than B2C. In general, that means companies that seek businesses as clients will have more success than companies that market directly to consumers.
Decision-makers and influencers are all over LinkedIn, and if you can get your brand and message to them, you can get another sale. Their focus on ROI and their innate ability to communicate this information in a way that I understand has been the missing link with other digital marketing firms that I have used in the past. Are you ready to get more customers through the best social media platforms for businesses?
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