Love words? Need even more definitions? Just between us: it's complicated. Ask the Editors 'Everyday' vs. What Is 'Semantic Bleaching'? How 'literally' can mean "figuratively". Literally How to use a word that literally drives some pe Is Singular 'They' a Better Choice? The awkward case of 'his or her'. Take the quiz. Our Favorite New Words How many do you know? Name That Thing Test your visual vocabulary with our question When you have the foundations of good art, little gimmicks here and there can certainly help boost your appeal.
It was a promising concept. Her skill set was not marketing and that gimmick required marketing if it was to gain a following. What must be avoided is becoming dependent on a gimmick. There is another something around the next corner that might be really compelling for you to consider in your creative endeavors. Never give up on your creative meanderings.
Meandering is all part of the journey; your artist soul is always the destination. Believe in yourself, believe in your artistic vision, believe in your message and your power as an artist. When you have confidence in your ability as an artist you are less likely to need a gimmick in the first place. However, the painstaking workmanship that created delicate walls and nearly flawless symmetry being intentionally destroyed was probably a bridge too far. For collectors of quality wheel-thrown clay art, that might have felt too gimmicky.
Of course, one might consider throwing raw chunks of clay against a wall. What ideas can you throw to your creative self? What experiments live just under the surface that you need to pursue?
Your email address will not be published. Notify me of follow-up comments by email. Notify me of new posts by email. This site uses Akismet to reduce spam. Learn how your comment data is processed. Facebook Twitter. Do you have a gimmick? Should you have a gimmick? Why it matters In the world of increasingly short-attention spans in the marketplace these days, being able to be a brighter and shinier object is important.
The foundation This last bit of advice is for everyone — no matter what you are creating. Pondering time What ideas can you throw to your creative self? Please Share! It matters to other artists! You can do this through promotional social media posts, email marketing, or any other form of targeted advertising to quickly get your preferred customers on your site.
You'll also have to specify a timeframe for the sale. A sales gimmick shouldn't be conflated with a long term sales strategy. It's not sensible or viable to maintain discounts on a consistent, indefinite basis.
The operative word in the term "flash sale" is "flash. That keeps the gimmick novel and interesting. A prolonged gimmick stops being a gimmick after a while. It just bleeds into your overall sales strategy, making you look cheap and undermining your sales efforts as a whole. Finally, sales gimmicks only work if they make sense logistically.
If you're promoting a flash sale, you have to know you have the necessary inventory on hand and be sure that you have a solid shipping infrastructure in place to deliver those products shortly after they've been ordered. A successful flash sale encompasses all of the components of an effective sales gimmick. It has a clear objective with a specific audience, is well-promoted, occurs within a designated time-frame, and makes sense logistically.
If you're looking to leverage a sales gimmick, make sure all those bases are covered. If you're trying to streamline your sales efforts and drive demand without resorting to gimmicks, you'll need to narrow down who you're trying to reach. Creating and understanding detailed buyer personas that fit your prospects is the first step in doing that. If you understand your audience, you can understand their problems. If you can understand their problems, you can understand the pain points you need to touch on.
If you understand the pain points you need to touch on, you can tailor an effective sales strategy to best appeal to that audience. Honing in on those personas gives you perspective on their interests and day-to-day struggles, allowing you to determine the best way to demonstrate your product or service's value to them. Consistently communicate with your customers via reviews or over social media to keep a pulse on what they want and expect from you.
When you can consistently cater to your ideal personas, you'll be able to drive demand naturally — without resorting to gimmicks. A solid reputation is an invaluable asset in sales. You want the world to know that your business consistently delivers the results your customers need. But how can you do that? How can you convey the value of your business to prospects that are only hearing about you for the first time?
Well, pursuing and collecting reviews is a good place to start. Establish a presence on different social media sites and platforms like Google Business. Strategically ask for reviews from customers — be that through natural conversation, in response to praise, through an email blast, after an online purchase, or any other unobtrusive way you can think of to capture a customer's enthusiasm about your company. Social selling is the process of researching, connecting, and interacting with prospects and customers over social media networks — most notably Twitter and LinkedIn.
You can start your social selling efforts by fleshing out and optimizing your social media profiles. Ensure that all the information you're projecting over social media is up-to-date and complete. Join groups on platforms like LinkedIn and other forums relevant to your space. See if you can actively contribute to the discussions that take place within them. Provide valuable insight without overtly plugging your product or service.
In a similar vein, create and share enriching, industry-relevant content to establish your credibility. Maintain a constructive discourse with customers and prospects through the comment sections on your posts. That way, you can gain more perspective on what your followers want to hear about and offer more information about your business.
There are a number of other tips and tricks you can leverage to sustain a successful social selling effort. You can learn more about them in this article. If there's any advice worth taking on gimmicks it's this — give them a lot of thought and careful consideration. Don't be too quick to resort to them, and if you do, make sure you have a solid plan in place and an understanding that the gimmick shouldn't last forever.
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