Ask yourself: What do you want people to feel when they think of your business? It could be a simple emotion, like happiness or pride. My worksheet includes all 27 human emotions to help you decide what you want your customers to feel. Click the button below to grab it now! At this point, you know where you want to be, what you stand for, and how you want your customers to feel.
The next step is to create your tagline! You want to make your customers smile at least once every day when they pull out their favorite mug. You get the idea. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words. I suggest coming up with at least ideas to start.
The purpose is to put your creative muscles to work, and as you get the wheels turning, it should get easier to come up with ideas. In that case, consider browsing a list of power words that convey emotion to see if anything catches your eye.
Good artists copy. This process of reverse-engineering will help you develop your own tagline. Coming up with a tagline is almost as stressful as coming up with a business name or logo.
Shopify built a free slogan generator that takes a word or phrase and generates tagline ideas for your brand. Try it out! Part of the creative process is hitting blocks. Sometimes the best thing is to do something else. Go for a walk, grab some food, talk with a friend; anything to get your mind as far away from your tagline as possible. Coca-Cola has changed their tagline more than a dozen times since People associate eating food with drinking Coke, likely thanks to that marketing campaign.
My wife, Kayla, came up with this tagline for her food blog, The Sustainable Harvest. But what if they tried to say what they really mean, which is that they want donations? There is an art to writing a good tagline that goes beyond the rules. If that can be done in one word, use just one. If you need 10 words, take them. Jennie Winton is a Founding Partner of Mission Minded and a year marketing veteran sought for her expertise in branding and positioning nonprofit organizations.
See all posts by Jennie Winton. Comment to let us know what you learn here that you put into action! What are you looking for? If your company changes direction, or you add to the services or products you offer, you can simply re-write or add to your existing tagline.
Keep it short so your ideal customer grasps the meaning in a single glance. Step 2: Complete your business information with a well-written tagline. If it does, use your tagline to emphasize the transformation you deliver. Step 3: Brainstorm a list of specific words. Use the prompts in this article to come up with a long list of words you can use to describe who you help and how you help them.
Step 5: Write lots of tagline ideas and test them out. Using the words and phrases you came up with in the first three columns, write out different combinations you could try as a tagline. Test these with people who represent your ideal customer.
Are they clear and easy to understand? Are they memorable? Note: This post was originally published on April 14, and has been updated with the latest guidance. Register for my free on-demand workshop below. Thanks, Pamela! Amy, I agree! I got so much more than graphic design when Pamela did a new logo for us. Love the tagline info here.
Great post! This is an amazing article. First of all, I never had a tagline and never thought about its importance. Now you have not only explained why I should have one, but also how to create it.
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