It took "the ouch out of grouch. Lithium citrate was removed from the formula in , around the time of this ad in The Saturday Evening Post.
For years, the campaigns had used the slogan "Fresh Up — Keep Smiling. The whole family, actually. This ad suggests mothers add 7UP to baby's milk in equal parts. In the s, 7UP tried to nab the booming teenage market. Around this time, the ads also often sold the idea of ice cream floats, perfect for boys and girls to share with two straws on a date. In the s, diet colas became the rage.
This simple ad for Sugar Free 7UP hit magazines circa Lynda Carter and Don Rickles? We want to hang out at that pool, please! The s also saw the introduction of the famous "Uncola" campaign.
Geoffrey Holder, not long after playing Baron Samedi in the Bond movie Live and Let Die , starred in television ads pitching the "Uncola" and was forever linked with the brand. The cream of the professional atheletic crop were in for 7UP in the early s. Schmidt and Brett had faced off in the World Series.
After Dominos unleashed The Noid, after the California Raisin craze, ever product wanted a cool cartoon mascot. Welcome to MeTV!
Find your local MeTV station. Where to watch. See when your favorite shows are on. See schedule. Personalize MeTV. Louis-based Seven-Up Company were anxious to tap into a wider market. The company wanted to rebrand its product as a common soft-drink like the more well-known cola beverages, Pepsi or Coca-Cola. It enlisted a marketing team from the Chicago office of the J. Walter Thompson ad agency to help them. Out of this collaboration came one of the most famous advertising campaigns of the 20th century.
The late s were a difficult time in America. The Vietnam War and the fight for civil rights divided the country. Disillusioned young people were building a robust oppositional counter-culture that rejected war, racial segregation, and violence. The following year JWT created a contest inviting artists to submit wildly imaginative designs for 7-Up ads. The submissions were presented to the client, who chose the final images. From this contest, JWT and the Seven-Up company built a campaign of colorful road-side billboards with psychedelic graphics.
Art by young graphic designers including Pat Dypold, Ed Georges, and Milton Glaser dotted highways across the country in The boards are located accordingly, and the art used is slated to the specific likes of the age groups. The result has been demand for Seven-Up posters to be used as room decorations, party decorations, all without any promotion by the company. The campaign complemented its print ads and billboards with television spots. The most memorable ads from this campaign featured Trinidadian dancer and actor Geoffrey Holder explaining the difference between ugly, dry, kola nuts and the tangy, juicy lemon and limes that flavor 7-Up.
The ad broke racial barriers within the Seven-Up Company, which until then had never used black actors in its television ads. The Uncola campaign continued into the s.
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