Metadata Show full item record. Abstract This study explores how music festivals raise environmental awareness and investigates how effective this is in influencing attendee behaviour regarding environmental practices, by using Glastonbury Festival as a case study.
In order to accomplish this, the researcher created achievable aims and objectives, which were to analyse and evaluate information on the communication techniques Glastonbury Festival uses to raise environmental awareness and to establish if the techniques are effective in influencing attendee behaviour.
The literature on the subject area was critically reviewed and analysed to conclude any themes and patterns between the current literature and the project. The primary data for this project was collected using a quantitative research approach, in the form of online questionnaires only being directed to participants who have attended Glastonbury Festival. Convenience and snowball sampling was used for reaching out to potential participants for the project.
There is only one common characteristic of a Glastonbury-goer — they understand that Glastonbury Festival offers them more opportunity than any other happening to have the best weekend of the year or even of a life-time, and they are determined to have it! The overall vibe of the Festival is consistently mellow and friendly, even in the event of rain and all that comes with rain, a field and thousands upon thousands of tramping feet.
If there are one or two particular bands a day you really want to see, then let your day revolve around them and go with the flow. Hurrying between stages so you can tick off a list of things you feel you must see is not the best way to enjoy Glastonbury. Often, your best memories of the Festival will be of new things that have startled you with their brilliance. Have a good look at the Line-up and Areas pages on this site and at the Festival programme when you are on site, or ask at Information points.
There are a plethora of wonders to be seen, heard or just caught from the corner of your eye. Glastonbury runs like a huge clock — it is the Big Ben of Festivals after all — and it is best not to stay staring at just one of the huge cogs, however many famous spokes it has.
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