Because the shadowy cover of night was no place for a single gal to linger, the woman wraps her coat protectively tight and seeks a payphone, presumably to call a burly man to get her out of the situation. That the ad was playing for the men in the room is not so surprising. Super Bowl I was the logical follow-up to the announcement of a merger between the leagues. Details provided by the late marketing expert Bernice Kanner in her book The Super Bowl of Advertising: How the Commercials Won the Game , note that the spots that aired during that warm mid-winter day in L.
And Always Has with Coombs, believes that first Super Bowl also captured advertising itself in a state of flux. Super Bowl mainstay ads for such products as Pepsi, Coke and Budweiser aren't being bought for this year's game, though Pepsi is still sponsoring the halftime show. They're being replaced by ads from companies that had a strong year while people were home during the pandemic. Though the game is about two weeks away, some companies have already started releasing their commercials for the biggest TV event of the year.
It's an even bigger event this year, since so many events were canceled, postponed or downsized. Here are the Super Bowl commercials that have already been released.
This list will be updated as brands release their official spots:. Amazon Alexa's ad this year will feature Michael B. Jordan as Alexa personified. Amazon worked with agency Lucky Generals with the ad, which is meant to promote the new design of the device. We need nature to remind us that like a sunrise or the turning of the tides, these challenges will pass. Louis-based agency Kuhl-Swaine. Bud Light's "Legends" features stars of past ads, including Post Malone, the Bud Knight, Cedric the Entertainer and more as they help an overturned truck get its beer supplies to the store for waiting customers.
The ad, done with Leo Burnett Detroit, features the Cadillac Lyriq crossover, an upcoming all-electric vehicle from the company. It will appear during the third quarter of the game. Raiders v Chiefs 2m ago. Chiefs vs. Who plays on 'Sunday Night Football' tonight?
American Football 3m ago. Buccaneers 13m ago. How Washington crushed Tom Brady, Buccaneers' comeback hopes with play, minute drive. Washington Football Team 41m ago. We need nature to remind us that like a sunrise or the turning of the tides, these challenges will pass. Louis-based agency Kuhl-Swaine. Robinhood's first Super Bowl ad features the message: "You don't need to become an investor.
You were born one. The company worked with MediaMonks on the ad, which comes as the company is at the center of controversy after restricting trading on equities including GameStop. The ad comes "on the heels of a year of remarkable growth and reflects the brand's ongoing commitment to the US market," the company said.
Klarna worked with creative agency Mirimar on the ad. Klarna said the characters played by Rudolph personify its "Pay in 4" offering, which it says lets customers shop for items online and pay in four interest-free payments. Michelob Ultra's spot for its organic seltzer promises that the product is "as real as it tastes," and features a number of celebrity doppelgangers. This is the brand's first Super Bowl ad for the product.
The musician stars in and narrates the scenic two-minute ad. The ad was done with Michigan-based agency Doner. Read more on the making of the spot here. The ad, done with Leo Burnett Detroit, features the Cadillac Lyriq crossover, an upcoming all-electric vehicle from the company.
The Vince Lombardi trophy won't be hoisted until the end of the game, but man the famed prize is named after made an appearance during a commercial mid-game. The commercial features actor Russ Hutchinson as Lombardi as he walks through everyday America and recites a speech meant to inspire the masses.
The speech is an amalgamation of speeches Lombardi made during his life, but tailored for a modern audience. Squarespace's new spot features Dolly Parton's re-recording of "9 to 5" as "5 to 9," painting those hours as a time for side hustles. The spot was done by Squarespace's in-house creative team. WeatherTech, maker of protective auto accessories, is running two in-game spots on this year's game along with a third before the game. One thing we learned from our communities last week is that underdogs can accomplish just about anything when they come together around a common idea.
The commercial referred back to "Reddit Rebellion" that has dominated the headlines in recent weeks and spoke to the power of the online forum beyond that. You can watch the ad on the post here.
It asks the question, "Are you happy because you win, or do you win because you're happy? The company worked with agency Special Group on the spot, which also features Cardi B.
The company says in addition to the spot, Myers and Carvey will be in a two and a half-hour video "that rolls the credits for the , local restaurants available on the Uber Eats app. Huggies' second spot features babies born earlier today. The Kimberly-Clark company says the ad "celebrates babies everywhere and aims to feature real game day newborns in the ad, leveraging user-generated content captured by families and shared virtually with the brand's production team in a safe, responsible manner.
The PepsiCo beverage brand this year replaced its traditional Super Bowl ad slot with a new campaign to lead-in to its halftime show featuring the musician.
In the last 30 years, the Super Bowl halftime show has featured some of the hottest superstar performers including Prince, Beyonce and Lady Gaga. These jaw-dropping performances can even garner more attention than the game itself. Ahead of The Weeknd's performance, you can look back at some of the Super Bowl's most memorable mid-game shows here.
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