SkillPages is not only for exhibiting our skills over Internet. It allows you sync your contacts from all E-mails and social networks you have and sends request for all your friends. If you seek an employee for your company or even photographer for a party whatever it is, SkillPages allows you to post an opportunity for our need and it allows to share our post to all our connections and also to whole skill database. It brings the relevant worker as per your need.
You could find a worker from your connections. You can also get the details of people with relevant skill from the skill base. You could also have option to view their profiles, and even see their skills in action through photos and videos. We also can recommend the person's skills.
A lot can be achieved using SkillPages. If you are skillful in a particular stream, then join SkillPages by mentioning your skill. You will find a dashboard where people requires your talent. You may contact them directly to people who demand your talents and skill. When you have interest over a particular thing, then you will automatically become more skillful but you too need some experience to work somewhere with your skills.
SkillPages may act as your platform for your skills. Inspite of having many pros, it has cons too. The only demerit of SkillPages is that, it sends request to all our contacts in Facebook and LinkedIn network. If you are going to invite contacts from GMail, then it will offer you option for choosing contacts to be invited whereas, this is not the case when you link Facebook and LinkedIn accounts with SkillPages.
Start using, visit www. Share your comments below. So, he did that. So he got found through Google by people who were searching for his skill. And it was for a woman who wanted to create a stone bench for her husband for their 50th wedding anniversary. So Sonny kindly took photos of this bench. He called it the Wheedle bench.
And he sent us photos which we blogged about. He blogged about it as well, saying that SkillPages was the best advertising money which he never spent.
And how did you keep? How did you promote yours? So if they create their skill page, which is skillpages. They put it on their brochures, they put it on their business cards. And as they update their skill page. Or I just attended this convention on this Saturday. You can update that, a bit like a stream of activity relevant to your skill. So when you share that, you can share it on Twitter, share it on Facebook. We really do very little above the line promotion. We prefer our users to, you know, be happy with it.
Andrew : How much money did you invest in SkillPages? Iain : We put a total of 8. They typically are people as opposed to VC although we do have some VC on board. Andrew : How much of that money went to advertising to get new users? Iain : Yeah, very little. So, predominantly our expenditure goes on head count. We employ 32 people. We have to have the best engineering talent in the world in order to scale our business.
And then people discovered that he earns hundreds of thousands of dollars which for the average person in a year is a lot of money. When you say very little on advertising, how much are we talking about? One million Euro, five million Euro? But in terms of our user acquisition, our number one source of users in terms of the priorities within the business is just let users enjoy the platform, invite their friends, share on Facebook, share on Twitter.
Iain : It depends market by market. As much as I want to, I can give you the gist of it. Iain : Yup. I go in and I register. Through this registration process I saw a few viral hooks. Can you describe some of them? Iain : Yeah, so as users join the platform.
It depends on which first time user flow you went through. So we operate about six. So, know if they know a good dark worker, know a good graphic designer or know a good physical therapist. Iain : Exactly. So, when somebody does that, a message is sent from Skill Pages to those contacts and always the user themselves prompt that message to be sent.
And so and what I saw was, you asked them to upload their outlook address book, their Gmail address book, their AOL address book etcetera, but out of every hundred people who come to the site how many will end up adding their address books? Iain : Twenty-five. Andrew : Really?
I would have expected so many more. Iain : Yeah, is the average. Iain : No, what that does it brings invited to the site. And how many out of every who are invited how many people…. Iain : It varies market by market and it varies very significantly market by market. For example, photographers will be a lot more viral than mechanics and geographically developed internet markets, such as the U. And that will compare to, say, Asia, where your going to have a higher likelihood of the invitation occurring but then the response rates to that invitation are going to be lower.
Do you have, for every people; will you end up with more people on the site? And over time we perfect the platform for different types of users. Andrew : You call that a growth propellant? Iain : Yeah. Iain : Yeah, and that is the whole grail of virility. When people are thinking about virility, they need to think about network effects, not just virility. Sometimes I find entrepreneurs overly focused on that instead of overly focused on winning their market. Andrew : And that makes a lot of sense.
In our business were extremely matrix driven. We measure matrixes on a daily basis across the business. We tend to refine that down to about 12 that we are particularly focus on, on a point in time but all the time were testing and testing and testing.
And what that does is allows, what I call, Darwinian evolution of improvement. Get it out there, try it. If it improves, keep it, if it disimproves [SP], revert to what it was. Iain : And that allows you to just all the time get slightly better and it stops the scenario of which probably an awful lot of people have experienced of like five members of the team sitting in a room and everybody saying, I think we should do this.
Somebody else saying, I think we should do that. Somebody else saying I think we should do the other. Andrew : What tool do you use to test? Iain : We have our own data warehouse. And we built it ourselves. Iain : The attention to detail and the lifetime experience of the user.
So you know, you might get a tool which will show you your funnel drain first time user flow. Andrew : Do you still recommend that book? Iain : Yeah, I do. And I recommend it for the specifics internally. Not just for the concept or the motto. And, you know, for a user the less cognitive payload that the user has when viewing your sites and attempting to achieve their motivation, the less their brain has to work the more likely they are to achieve it.
Obviously test, test, test, we hear this a lot. The site becomes more useful the more viral the user makes it, right? Andrew : Got it, okay. Andrew : You say, get 25 dollar. Actually, can you describe what that ad is? Iain : Yup, yup. So what we were doing with that is we introduced an element of monetization which is around gratification. You know, because those display ads are kind of distracting from the users mode of primary motivation.
So what we did with the Bing deal was, we said you know, every month we have hundreds of thousands of people joining us. And they are looking to get fanned.
So we said, what could we offer those users that would be gratifying and that they would feel enhancing to their user experience? We said, well what about if we could offer them free ads on Bing or free ads on Google.
And you know, that would enable them to post an ad which would direct to their skill page and that would help them get fanned by more customers, or get fanned by new employers. Because they might use the free ads, experience the product and then top up, continue using paid advertising. So we approached Microsoft and we approached Google and we explained what we were doing in terms of opening up a brand new market of potential advertisers.
And that resulted in what you saw which was with Bing. And an offer a drain first time user flow. And then we have a relationship with Google which ensures that we can make some money. And because of that we can continue to develop our platform. So you tie revenue directly back to expenses. And, of course, with the viral loop, you end up getting even more people going through and…. Andrew : …and making that Bing more valuable. Do you get paid by Bing per every time someone clicks that button that says, yes we want this offer, or do you get paid only when they activate?
I mean, I thought I was going to have to fill out a whole new form once I said, yes I want to take the Bing offer. And move on to the next step. Andrew : I love that. What else did I want to find out? Iain : Thank you very much. Andrew : Sorry? I had the founder of Zarly on here. I think we recruited him as a guest on here.
Does it burn you that people are talking about Zarly? But SkillPages is being ignored in the popular conversation. As long as our user growth is continuing to grow, which is reflective of our ability to gratify our users. And sometimes it can be a bit, you know, just a little bit distracting. If you are a buyer, click here. If you are a UK Skillpages user and have not claimed your profile, doing so will register you with Bark for free.
Once you claim your profile, a new password will be issued. For non-UK Skillpages users, we are working hard to expand our service. If you wish to delete your account, just let us know. I am looking for a local service and have come across Bark. How do I use your service? Bark is the best way to find local services and also a great way for local service providers to grow their business. If you are looking for a local service, just head to bark.
We will then match you with the most relevant local service provider. If you are a local business and interested in becoming a local service provider, head to our website and register for free. When a customer requests a service relevant to your business, we will alert you.
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